Rooted in Resilience

Frank Cetera is a student of systems thinking, Permaculture design, and cooperative economics.  Frank received his Master’s Degree in Sustainable Systems Science from Slippery Rock University of PA, where he was Resident Steward of the 83-acre Macoskey Center for Sustainable Systems and the Harmony Homestead.  Moving to Syracuse, NY in the early aughts, Frank received his Masters of Forestry Degree from SUNY-ESF and his Permaculture Design Certificate from the Hancock Permaculture Center, while embarking on a journey melding local urban land stewardship, forest garden food production, and intentional community through founding the Alchemical Nursery Project and The Bitternut Urban Homestead Collective.  Frank also sits on the Board of Cooperative Federal Credit Union (where he was Chair for 10 years), the only federally designated Community Development Financial Institution serving the banking needs of the under-resourced in Syracuse, Onondaga County, and surrounding counties.

Frank’s professional history includes 15 years as a service provider for businesses and entrepreneurs through the Onondaga NY Small Business Development Center (SBDC), leading the Workers to Owners Collaborative as a Worker-Member of the DAWI self-directed not-for-profit staff collective, stints with the SUNY Research Association supporting academic field studies in forest health, and Watershed Programs Coordinator with POWR – the Pennsylvania Organization for Watersheds and Rivers.

At Lionhearted, we believe that true presence and practice —whether in a cooperative enterprise or a thriving garden—requires both structural integrity and organic adaptability.

Our philosophy bridges the gap between the coordinated precision of project management and the nurturing patience of community building. We see every organization as a living ecosystem, where strategic governance acts as the trellis supporting the wild and vibrant activity of collective ambition. From the boardroom to the soil, we cultivate systems that are not just efficient, but regenerative. We empower cooperatives and communities to stand tall with courage, grounded deeply in the values of shared prosperity and sustainable systems.

Experience, Practice & Leadership

Dedicated to fostering growth and equity through experience and active service in boards, unions, and community-driven initiatives.

Board Position

Member Owner | 2005-current

Board Director | 2011-2014

Board President | 2014-2023

Director & Chair Social Action | 2023-current

Leading strategic initiatives and governance, ensuring sustainable share growth and member value.


Professional Project

Founder and Facilitator

Coordinated grassroots collaboration efforts to produce and host annual one-day event attracting 100+ participants for cross-sector engagement across cooperative silos in NY State.

Union Service

At-Large Union Steward Representative for Professional Administrators . 2015-2023

Advocated for fair labor practices to improve working conditions for educators and campus administrators.


Professional Position

Advanced Certified Senior Business Advisor in Employee Ownership & Business Transition

1-on-1 business advisement, training & research to New York’s small business owners and entrepreneurs.

Community Initiative

Founder, President and Community Organizer

Spearheading local mini-forest and mini-meadow regeneration projects; permaculture education and practice; solidarity economy programs and projects.


Professional Position

Business Transfers Program Director

Led DAWI’s national work building infrastructure for business transitions to employee ownership; including 100% member growth of the Workers To Owners (W2O) Collaborative community of practice.

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